Revamping the Website: Exploring the Need for Redesign and Current Site Challenges
The previous landing page was not designed with the long-term vision of the company in mind. It used a prebuilt template to construct the site, resulting in less thoughtful design considerations
The current website lacks a clear information flow, hindering users from making informed decisions about the product. Consequently, this may result in missed opportunities for the company if website visitors fail to convert into product users
With ultimate goal to convert maximum amount of visitor into products user, here project is began
Research and Analysis.
In this project i had choose to study competition and decode how they design their website to getting major user engagement, Then talking to target Users and figure out what kind of information they are looking for in website and how they make sense of information provided to them and take action to complete what they trying to archive with website.
Competitive analysis.
looking for online review of product and deciding who are providing best service and attracting more user through their website with tools like semrush , or any other seo tool. (This tool only provides information about number of visitor this current website has, not how many use product of company)
In order to shortlist sites I have decided to go with number of user visiting this website, download on play store and apple store and how well design their website they have,
Through analysis I have Choose this 4 Website to observe and then select 2 website to make in depth analysis to inform my design decision here are website
- LazyPay
- Zest
- Money View
- Home Credit
Final Analysis.
Here are 2 website we have decided to make in-depth analysis, and speculative guess why it's made this way with best of my and team ability. here are some parameter.
- Why Section is designed this way and what are their out come.
- How visitor perceive this design.
- What are the things visitor looking for when he comes to this website and what order are they presented to user and why.
LazyPay
Moneyview
Quantitative Analysis.
Reason to Take Quick loans (Online Blogs and Articles).
Sometimes, when you least expect it, a situation arises that requires you to urgently arrange for a certain sum of money, which you may not have at your disposal. In such situations, when there is absolutely no time to lose, an instant loan can provide you with the perfect financial boost in the most convenient and hassle-free manner. Instant loans can be used for any purpose like house repairing, parties, travel, or for emergency.
Instant loans are very helpful when we have sudden money problems in an unexpected situation. Instant loans can be used for any purpose like house repairing, parties, travel or for an emergency situation. There is no restriction for the loan usage. The name itself satisfies that instant loans are taken for instant situations. This can be taken without disturbing the regular deposit or savings. The repayment amount of loan depends on the financial status of the person who takes loan and the period of time.
Most Asked Question About Quick loans (Online Blogs and Articles).
- What is a quick loan app?
- Who can take a quick loan?
- What are the documents required for a quick loan app?
- Is it safe to use a quick loan app?
- How do you apply for such a loan?
- Where can I find a quick loan app?
- What can I use a quick loan app for?
- How long are the repayment tenures?
Understanding Target User.
- Our Target User is between age 18-30 Mostly male ,And having low or no credit score at lower end and moderate credit score at higher end, they have less finance but more Potential for growth,
- Having low attention span, and less knowledge of in-depth things, and prefer simple language to understand things.
- Keep their selves up to date with latest internet trends, news.
- Understand basic Technology, Mostly Use Phone for browsing internet.
- Purchase things before doing online research from multiple source, and wise with spending.
Research Conclusion.
- User's primary motive to take quick loan is in emergency situation.
- Compotator's targeting user's problem by providing them solutions and answers.
- landing page of website need to clear in providing information in fewer steps possible .
- Gen-Z user's have lowest attention span and tend to compare when choosing service
- User fill flustered if things are radically different it makes difficult for user's to find what they looking for. (due to mental models)
Key Goals.
- Provide information that our target User will understand without any confusion and hassle.
- Adding Element that Gain User's Attention & Trust.
- Has Unique Differentiation than Competitor's website.
- Information has to be understandable in few sentence.
- information about product is presented to user in minimum steps possible due to low attention span.
RoadMap
Branding, Color and Font
Final Design.
Conclusion and Learning.
I approached this design with new aesthetics in mind. For that purpose, I learned 3D modeling and rendering in Blender to create interactive and modern 3D graphics. This resulted in a very unique design that stands out among competitors. It's not just about making things look good; it's also about effectively communicating the product to site visitors with the goal of providing a unique experience that they won't easily forget. I always strive to bring new and creative ways to solve problems. For that reason, I never stop learning and applying new techniques to my designs to make them more unique